Introduction to the Matomo Addon for Scipio ERP
The Matomo addon for Scipio ERP integrates Matomo analytics into your system, giving you access to detailed information about how customers use your site. Matomo is a Google Analytics alternative that respects user privacy while also providing insightful data. With the Matomo addon, you can start harnessing the power of Matomo and making informed decisions about your business.
What is Matomo?
Matomo (formerly Piwik) is a web analytics platform that provides detailed reports about visitors on your website. It can be used to track visitor behavior, analyze trends and identify opportunities for improvement. It also functions as a Google Tag Manager alternative.
Matomo is self-hosted and can be integrated into your site via API or Javascript. The API integration allows you to track the data without impacting page performance, although it does lack some event tracking features. Additionally, Matomo is compatible with Google Analytics and has several extensions available to synchronize with Google or other systems server-side.
Benefits
Integrating Matomo into your Scipio ERP system offers numerous benefits, such as:
- Faster page load time
- Unrivaled privacy protection for both you and your customers (You always know which data is collected, who you share it with and where it is stored)
- Google Tag Manager alternative included
- Access to detailed insights about how customers interact with your site
- Ability to optimize campaigns and target specific audiences
- No impact on page performance when using the API integration
- Compatibility with Google Analytics and other systems server-side
Getting Started
This is an Enterprise Edition addon. To get started with the Matomo addon for Scipio ERP, simply open a new command line window, browse to your scipioerp installation directory and run the following command:
./git-addons pull matomo
Configuration
Once you have your addon installed you will have to load the data required in order to make the addon work properly.
/git-addons install-production matomo
Once installed, you’ll need to configure the addon by setting up an account with Matomo and entering your credentials in the configuration section of the addon:
./addons/matomo/config/matomo.properties.
Finally, you can begin tracking visitor activity on your site. Any page load or controller event will be automatically tracked by the addon. For event tracking add the matomo code to your shop theme.