What is the Facebook Conersions API?
Facebook Conversions API is a powerful tool that connects your marketing data to the systems that help optimize ad targeting and measure outcomes across Meta technologies. It helps you improve connectivity to reduce cost per result, optimize ads for actions that happen later in the customer journey, increase event matching to reduce cost per result, and increase data control.
Benefits of the Addon
The addon provides several key benefits to users of Scipio ERP:
- Easy to use (install, configure, done)
- Improved connectivity reduces cost per result
- Optimized ads for actions that happen later in the customer journey
- Improved measurement increases event matching, leading to lower costs per result
- Increased control over data improves accuracy and reliability
This is an Enterprise Edition addon. To install, open a new command line window, browse to your Scipio Erp installation directory and run the following command:
./git-addons pull facebook
Once you have your addon installed you will have to load the data required in order to make the addon work properly.
/git-addons install-production facebook
Configure the addon:
You are done!